Equal Exchange

BrandPrint
Written By Michael Padgett

Branding + Custom Graphics for a Mobile Coffee Cart

Project Overview

The Equal Exchange Free Range Café is a coffee trike/mobile café — the first of its kind in Boston. The design was a collaboration between the Café Developer, Meghan Hubbs, Erik Petersson at Metro Pedal Power and goodgood.

Everything needed to run a simple coffee shop is contained within the body of the trike – bringing the coffee to the people!

 
LOCATION: Boston, MA; Portland, OR
SERVICES: Brand Identity, Logo Design, Custom Graphics, Illustration, Infographics, Style Guide
 
 
"Fairly traded, and free to roam" graphic
Equal Exchange mobile cafe cart – 3 photographs
Equal Exchange mobile cafe cart – side view
Equal Exchange Free Range Cafe logo
Equal Exchange infographic – side panel of coffee cart
Equal Exchange mobile cafe cart
Equal Exchange mobile cafe cart and coffee beans packaging
Equal Exchange "iced or hot" coffee cart graphic
Equal Exchange T shirt design – pink
Equal Exchange T shirt design – yellow
Equal Exchange style guide pages
Equal Exchange mobile cafe cart in the city streets
Equal Exchange tea infographic
Equal Exchange Fair Trade "stand with small farmers" postcards
Equal Exchange Cafe loyalty card
Equal Exchange Cafe arrows graphic 
CREDITS

PROJECT TEAM

Ben Gaydos
Karen Stein

COLLABORATORS

Meghan Hubbs
Erik Petterssen

Michael Padgett
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