The 55th Ann Arbor Film Festival
Film Festival Identity + Program Design
Project Overview
Our first year collaborating with the folks at the Ann Arbor Film Festival, the oldest experimental & avant-garde film festival in North America, the goal was to create a design that reflected the expressive experimentation of the artists while also creating a visual language that was very open and accessible to the community of Ann Arbor.
The moiré pattern communicates how if you look at something closely, you might see something completely different and surprising. Moiré patterns appear in many situations. In printing, the printed pattern of dots can interfere with the image. In television and digital photography, a pattern on an object being photographed can interfere with the shape of the light sensors to generate unwanted artifacts. They are also sometimes created deliberately – in micrometers, they are used to amplify the effects of tiny movements. In this case, the patterns were made by us but meant to evoke a sense of all the subtle details that might be discovered in the beautiful ranges of films in AAFF 55.
LOCATION: Ann Arbor, MISERVICES: Brand Identity, Campaign Design, Print Design, Signage, T-shirt Design
CREDITSPROJECT TEAM
Karen Stein
Ben Gaydos