we are goodgood®

goodgood is an interdisciplinary design studio with offices in Boston and Detroit. We look beyond established boundaries, embracing a cross-disciplinary collaborative approach. We traverse traditional design, working with all forms of media, allowing the formal solution to arise through assessing the needs of client and audience. Moreover, we consider economical, social equity and ecological factors to be an integral part of the process, revitalizing the role of design. Founded in 2008, we focus on fostering positive interactions, empathizing with those who utilize our designs. We seek to create unexpected, joyful experiences in the everyday.


design factors

In order for design to be an instigator of positive change it must address the spheres of influence which surround it. goodgood seeks to address these needs through our work. Design is a dialogue. goodgood cultivates this dialogue in dynamic and positive ways, by working with the communities which we inhabit, from micro to macro.


Karen Stein is a Boston-based designer, artist and educator. Her focus is on an empathy-driven design process. She has over 18 years of experience as an art director and designer, and received her MFA from VCU in Richmond where her research focused on imagination. Her background includes branding, interactive, print, and packaging design, as well as wayfinding and environmental design. She has taught at MassArt, Tufts, Clark, the School of the Museum of Fine Arts, Umass-Dartmouth, and Virginia Commonwealth University, and currently has a Visiting Assistant Professor position at Northeastern University.


Ben Gaydos is a Detroit-based designer, filmmaker, artist and educator. He has conducted research in design and anthro-pology at Virginia Commonwealth University, where he received his MFA in Visual Communication/Design. His experiments in design, sound, film and video have been exhibited internationally. Ben has presented his work at Rhode Island School of Design, Case Western, and MIT’s Media Lab, among other institutions. Ben is currently Assistant Professor of Design at the University of Michigan—Flint, where he directs the Design Studio.