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BGCA

Atlantic Brass Quintet Posters

PROJECT DETAILS

Keywords: Creative, Abstracted, Interconnected, Spacial The ARTS logotype is based on geometric and abstracted letterforms speaking to creativity and dynamism. The letterforms are based on the Avant Garde typeface, designed to capture “the advanced, the innovative, the creative.” We took the original typeface, and redrew it to create something new; through added connections and abstraction, this logo brings those ideas to life. The simplicity of this logotype with complement the artwork included on the site. The diagonal forms of the letter ‘A’ follow the same diagonal as the BGCA mark, and can therefore be easily used in conjunction with one another

Art Direction: Karen Stein