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43 Church

43 Church Street Interior Signage

PROJECT DETAILS

43 Church is a restaurant in Salem, MA located in Lyceum Hall in the historic downtown district, a building that was home to much history, including the receiver of the first call from Alexander Graham Bell. The client came to us looking to reinvent their identity, along with a new menu. With that in mind, we chose to pay homage to the unique history of the building and town. We wanted an identity which would reflect their warm, comfortable, historical setting, with a modern twist.

A unique additional need came in the way of a 128 inch chalkboard that would be used to display the menu. We designed a scale mock-up – digging deep into late 19th Century typographic treatments – and began practicing our chalking skills. Many hours of design, 12 hours of chalking and 2 hours of fixing later, everything but our lungs were happy. What a medium!

Location: Salem, MA

Art Direction: Ben Gaydos, Karen Stein

Mediums: Branding, Design, Environmental, Typography