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315 on A Street Environmental Graphics

315 on A Street Environmental Graphics with Gerding Edlen

PROJECT DETAILS

This is an instance when one project transforms into two. 315 on A Street is the most recent residential building developed by Gerding Edlen in Boston. Originally, I presented several concepts to transform their concierge space. The client chose a different concept for the entryway, but asked that we develop this structural pattern into a long wall near their larger lobby area. We developed a non-repeating pattern, incorporating colors that reflect the concrete and natural materials used throughout, while the shapes are modern creating a sense of further depth.

Location: Boston, MA

Art Direction: Karen Stein

Mediums: Branding, Design, Space

Collaborators: Gerding Edlen